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Why Custom Beer Labels Look So Good
Packaging Versatility
Whether you're launching a seasonal brew or scaling production, these labels are built to adapt. They make it easy for you to create a consistent yet professional look from small batches to full-scale distribution.
Cold Performance
Perfect for cans, bottles, and limited releases, these labels handle fridge storage, ice baths, and coolers. They stick firmly in place, without peeling or fading, so your designs stay sharp even through temperature changes.
Brand Impact
Custom craft beer labels help your packages stand out with full-color printing that brings sharp details. They are designed to strengthen your brand recognition on shelves, taps, and in customers' hands.
Labeling the Moment
Custom beer labels give you the flexibility to support seasonal releases, custom runs, and other experimental batches without reinventing your system. These labels can be used to showcase key details such as ingredients or bits of your story to create a more personal experience. From organizing your product line to enhancing limited campaigns, they allow breweries to streamline their presentation while staying connected with their customers.
Sticker Artwork Specifications
Preferred Files for Printing
The maximum file size we accept is 100 MB. Our preferred file types are:
- Adobe Illustrator EPS (Encapsulated Post Script)
- PDF (Adobe PDF)
When submitting these files, make sure you convert all fonts to outlines or curves to ensure they print correctly and the fonts are not substituted.
Additional Files Accepted
- JPG (High Resolution JPEG)
- TIFF (High Resolution TIFF)
- PNG (High Resolution PNG)
File Tips
- Set up size proportionate to the exact size product you are ordering
- Convert all text to outlines
- Only Allow for bleed if necessary
- Never flatten/merge layers in a PSD file
- Indicate the cut line clearly for all sticker products
Vector Art
Vector art consists of lines and curves that are mathematically defined objects. When viewing art in key line mode you can see the points or vectors when connecting your lines and curves. They can also be seen when using the pen tool or editing the points along a path. Vector art is ideal for type and drawn shapes because they can be enlarged to any size while maintaining crisp outlines and details without sacrificing quality. The distance between the vectors is calculated mathematically and is not dependent upon resolution.
Raster Art
Raster images consist of colored squares, called pixels. They are created by combining a series of various colored pixels. Digital photographs are made up of pixels. If you view a raster image at 200% or more you are able to see the individual pixels that make up the image. Raster images are dependent upon resolution so image enlargement is limited by the individual size at which the file was created. If a file is produced at a size that is larger than its resolution will allow, the quality will decrease. Printing a low resolution file will result in pixelation. Individual pixels are large enough to be easily discernable. Increasing the resolution will not solve this problem if there are not enough pixels to begin with. The program will add more pixels based upon the estimation of their location and will then assign their neighboring pixels's color value. This may cause an image to look muddy.
If submitting these files, please follow the guidelines below:
- 100% scale (full size output) at 100 dpi
- 50% scale at 200 dpi or higher
- 25% scale at 300 dpi or higher
- 10% scale at 600-1200 dpi recommended
Design Services
If you are not able to provide us with a good quality image, we do have a vectorizing/recreating service available. Most logos or images can be recreated for as little as $15; however images with more detail are subject to quoting prior to vectorizing the image. Please contact a sales representative for more details.
This service needs to be paid for in advance and we will be happy to give you a copy of the vector file once it is complete.
What should I know before ordering beer labels?
Everything you need to know about craft beer labels
Beer labels are commonly used to brand cans, bottles, and growlers and create a consistent brewery look across products and promotions.
Beer labels are made from our standard vinyl material.
Beer labels can be printed from 0.5" up to 12" in width or height.
Both—choose matte or gloss to match your packaging and branding style.
They adhere best to clean, smooth, non-porous surfaces like cans, bottles, growlers, glassware, and kegs.
Residue depends on the vinyl type and how long it’s applied; standard vinyl is designed to remove cleanly for up to about 1 year under normal conditions.
Warm it briefly with a hair dryer/heat gun to soften the adhesive, peel slowly, and clean any residue with warm soapy water or a mild cleaner.
